About Us!

From a hobby to a business to a brand, The Underdog Family has grown since the early 2000s. What started as collection cards and jerseys turned into collecting signed helmets and jerseys. We have expanded through the past few years to offer more for the fans including apparel, decor and more. Now the future is upon us, we have partnered up with other local companies to continue building our brand and being the one stop shop for every Buffalo Sports Fan.

• 2003 - Collected and Traded Sports Cards.
• 2006 - Collected Jerseys.
• 2012 - Started Collecting Signed Jerseys.
• 2015 - Started Collecting Signed Helmets & Minis.
• 2018 - Started selling signed memorabilia online part time.
• 2019 - Connected with athlete exclusives to purchase direct from signing.
• 2020 - Participated in signing, Backroom Wholesale.
• 2020 - Added custom helmets & upgrades.
• 2021 - Co ran & booked signing.
  
• 2022 - Added apparel, decor & novelty items through partners
• 2024 - Expanded apparel, decor, novelty items & more.
• 2026 - Revamp & Building for the future.